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Alchemy: The Magic of Original Thinking in a World of Mind-Numbing Conformity

Alchemy: The Magic of Original Thinking in a World of Mind-Numbing Conformity by Amazonundefined

Price last update: 13/03/2024

Description

A breakthrough book. Wonderfully applicable to everything in life, and funny as hell. Nassim Nicholas Taleb Why is Red Bull so popular even though everyone hates the taste? Why do countdown boards on platforms take away the pain of train delays? And why do we prefer stripy toothpaste? Discover the alchemy behind original thinking, as TED Talk superstar and Ogilvy advertising legend Rory Sutherland reveals why abandoning logic and casting aside rationality is the best way to solve any problem. In his first book he blends cutting-edge behavioural science, jaw-dropping stories and a touch of branding magic on his mission to turn us all into idea alchemists. He shows how economists, businesses and governments have got it all wrong: we are not rational creatures who make logical decisions based on evidence. Instead, the big problems we face every day, whether as an individual or in society, could very well be solved by thinking less logically. To be brilliant, you have to be irrational.
Recenzja
This is a breakthrough book: Mother Reality makes sense in her own way. She yields her secrets to practitioners, almost never to academics - something psychologists, economists and non-skin in the game people, no matter what they say, are functionally unable to grasp. And the book is funny as hell: I smiled and laughed at every paragraph. Furthermore, this is the first such treatise written by someone who had true contact with reality via something called a P/L.And this is wonderfully applicable to about everything in life, from how to announce airplane delays to how to handle unsold opera tickets.Buy two copies of this book in case one is stolen.
Nassim Nicholas Taleb, scholar and former trader; author of the Incerto.
Revelatory and entertaining
The Sunday Times
Reading
Alchemy
was, as its title promised, the process of turning paper and print into gold. Veins of wisdom regarding human functioning emerge regularly and brilliantly from the pages. Don't miss this book.
Robert Cialdini, bestselling author of Influence, Yes!, The Small BIG and Pre-suasion
Deeply original
Robert Trivers, evolutionary biologist and author of Deceit and Self-Deception
Sutherlands book touches on many facets of life, but all come down to the importance of psycho-logic, or non-rational factors, in how we make decisions and how problems can be solved
CAMPAIGN magazine
Opis z tylnej okładki książki
A breakthrough book. Wonderfully applicable to everything in life, and funny as hell. Nassim Nicholas Taleb Why is Red Bull so popular even though everyone hates the taste? Why do countdown boards on platforms take away the pain of train delays? And why do we prefer stripy toothpaste? Discover the alchemy behind original thinking, as TED Talk superstar and Ogilvy advertising legend Rory Sutherland reveals why abandoning logic and casting aside rationality is the best way to solve any problem. In his first book he blends cutting-edge behavioural science, jaw-dropping stories and a touch of branding magic on his mission to turn us all into idea alchemists. He shows how economists, businesses and governments have got it all wrong: we are not rational creatures who make logical decisions based on evidence. Instead, the big problems we face every day, whether as an individual or in society, could very well be solved by thinking less logically. To be brilliant, you have to be irrational.
O autorze
Rory Sutherland
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