Home
Marketing i sprzedaż
Biznes i ekonomia
Książki
This is Marketing: You Can't Be Seen Until You Learn To See

This is Marketing: You Can't Be Seen Until You Learn To See by Amazonundefined

Price last update: 11/03/2024

Description

#1
Wall Street Journal
Bestseller & Instant
New York Times
Bestseller A game-changing approach to marketing, sales, and advertising.
For the first time Seth Godin offers the core of his marketing wisdom in one compact, accessible, timeless package.
This is Marketing
shows you how to do work you're proud of, whether you're a tech startup founder, a small business owner, or part of a large corporation. No matter what your product or service, this book will help you reframe how it's presented to the world, in order to meaningfully connect with people who want it. Seth employs his signature blend of insight, observation, and memorable examples to teach you: *
How to build trust and permission with your target market.
* The art of positioning--deciding not only who it's for, but who it's not for. * Why the best way to achieve your goals is to help others become who they want to be. * Why the old approaches to advertising and branding no longer work. * The surprising role of tension in any decision to buy (or not). * How marketing is at its core about the stories we tell ourselves about our social status.
You can do work that matters for people who care. This book shows you the way.
"This Is Marketing is a very accessible way into Godin's thinking.... Godin writes in pacy, jargon-free prose and this book is interesting and useful for anyone who wants an insight into how, and why, we buy things or change our habits in any way." - The
Financial Times
If you enjoyed reading this, check out Seth Godin's
Purple Cow,
a true business classic.
Recenzja
Seth Godin is a superstar in the marketing world
.
This is Marketing
is interesting and useful for anyone who wants an insight into how, and why, we buy things or change our habits in any way -- The Financial Times Book of the Month
The Financial Times
O autorze
Seth Godin
is the author of 18 international bestsellers that have changed the way people think about work and have been translated into 38 languages - among them
Unleashing the Ideavirus
,
Permission Marketing
,
Purple Cow
,
Tribes
,
The Dip, Linchpin, Poke the Box
, and
All Marketers Are Liars
. He writes the most popular marketing blog in the world and speaks to audiences around the world. He is the founder of the altMBA, the founder and former CEO of Squidoo.com, the former VP of Direct Marketing at Yahoo!, and the founder of the pioneering online startup Yoyodyne. You can learn much more about him at sethgodin.com.