No B.S. Marketing to the Affluent: No Holds Barred, Take No Prisoners, Guide to Getting Really Rich by Amazonundefined
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Description
Internationally recognized millionaire-maker Dan Kennedy invites readers to quickly learn to recognize, understand, and market to today's brand-conscious, affluent consumer. This elite, consumer market compromises 28% of the U.S. population and has become a key demographic for savvy sellers.
Opis z tylnej okładki książki
Who Are These People That Have All The Money?AND WHERE ARE THEY SPENDING IT?
You demand to know! And this book has the answers. Applying his candid advice and direct-response expertise to the affluent communities you're dying to earn money from, millionaire maker Dan S. Kennedy presents
No B.S. Marketing to the Affluent.
Packed with real-world stories from businesses who've come before you and made it--plus tried-and-true tactics from experts like Cindy Cyr and Craig Simpson--Kennedy shows you how to attract the customers and clients for whom price is not a determining factor. You'll learn how to:
Create
marketing magic
inspired by strategies from Ritz-Carlton, Disney, Dove, AARP, Dr. Oz, Starbucks, Williams-Sonoma, and DeBeers, to name a few
Harness
E-Factors
--the surprising emotional "buy" triggers that today's affluent find irresistible
Craft
million-dollar marketing systems
with step-by-step instructions and actionable techniques
Leverage the power of
membership programs
that apply to any business...from pizza shops and medical practices to retail stores and pet hotels
The time is now to sell to those who will always be spending!
About the Author
Dan S. Kennedy
is a strategic advisor, consultant, business coach, and editor of six business newsletters. He directly influences more than one million business owners annually and has a long track record of taking entrepreneurs to seven-figure incomes and multi-millionaire wealth.
O autorze
Dan S. Kennedy is a strategic advisor, consultant, business coach and editor of six business newsletters. He directly influences more than one million business owners annually. He is a champion of small business owners and entrepreneurs with a long track record of taking entrepreneurs to seven-figure incomes and multi-millionaire wealth.
Product information
- Wydawca:Entrepreneur Press
- ISBN-10:1599186411
- ISBN-13:978-1599186412
- Author:Dan S Kennedy
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