Solution Selling: Creating Buyers in Difficult Selling Markets by Amazonundefined
Description
Recenzja
Solution Selling is an excellent vehicle to teach new salespeople critical sales skills and allow experienced salespeople to fine tune their skills. Solution Selling is the best methodology I've seen for placing emphasis on business issues rather than product.''--Gorshi, Dan "Sales Manager, AT&T Global Business Communications Systems "Solution Selling is the most comprehensive sales and sales management process available today. Mike Bosworth has the best understanding of sales process in corporate America.''--Fisher, Jeffrey M. "Vice President, Symix Computer Systems "
Opis z tylnej okładki książki
When products or services are hard to describe, intangible, have long sell cycles, or are expensive, chances are they're difficult to sell. In situations like this, conventional sales techniques not only don't help, they may in fact hinder success. Solution Selling is a process to take the guesswork out of difficult-to-sell, intangible products and services. It enables sellers to make the way they sell as big an advantage as their product or service. After reading this book, salespeople and sales managers will be able to use a well-tested model that guides them through the process of selling. No more smoke and mirrors, blind luck, or high-pressure selling. Just a step-by-step system that ensures a higher rate of success for salespeople and a higher probability that the buyer's expectations will be met.
O autorze
McGraw-Hill authors represent the leading experts in their fields and are dedicated to improving the lives, careers, and interests of readers worldwide
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Product information
- Długość wersji drukowanej:272 str.
- Język:Angielski
- Wydawca:McGraw-Hill Companies
- Data publikacji:22 września 1994
- Wymiary:19.81 x 2.54 x 24.13 cm
- ISBN-10:0786303158
- ISBN-13:978-0786303151
- Author:Michael Bosworth
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